locust projects // rebranding
This project is the result of an assignment calling for the selection of a local nonprofit organization to design a rebranding campaign around. Naturally gravitating toward finding new ways to challenge myself, I decided to go with Locust Projects, which is an organization focused on offering an experimental art space for those without the resources to pay for studio time. This project comprised a complete logo redesign, color design, typography design, stationery design, and a 32-page book detailing the brand guidelines. The final deliverable was to mock up multiple examples of collateral and merchandise designs to display the real-life efficacy of the rebrand.
SCOPE:
logo design, typography, branding, stationery design, merchandise design
CONTEXT:
university brief - University of Miami
DATE:
may 2022
SOFTWARE USED:
adobe illustrator, photoshop, & indesign